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An outline for writing effective proposals

Salespeople who have no problems making effective presentations sometimes run into writer’s block when they’re asked to put their spoken words into writing. Since written proposals can make or break a...

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4 questions to answer before the initial handshake

There are four questions that can help place your company in a better position to win the sale before even speaking to a prospect. What’s the prospect’s past buying history? Knowing the answer to this...

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How to get your sales proposal read

You can increase the odds that your salespeople will get prospects to read proposals and buy their solutions by sharing the following idea with them. Before you start to write, make a list of things...

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Creating proposals that sell

A sales proposal should link the capabilities of your solutions to explicit customer needs. Here are tips that will help you write an effective proposal: Keep it as brief as possible. Weighty proposals...

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